GA4 is more powerful than Universal Analytics. It is also harder to read without a framework.
The problem with default views
GA4 defaults are designed for product managers, not SEO marketers. The Acquisition report conflates sessions and users. The Engagement report uses metrics calculated differently from traditional bounce rate. Nothing works the same way.
Five reports we build first
Organic landing page performance with engagement and conversions. Content decay tracking for pages losing traffic. Keyword-to-conversion paths via Search Console blends. Page depth and recirculation analysis. Revenue attribution with proper modelling. These take one afternoon to build and save hours weekly.
The weekly ten-minute check
Pages gaining or losing 15%+ sessions. Engagement rates below 40%. Conversion event anomalies. New pages receiving first clicks. Ten minutes with the reports. Three hours without them.