Every case study below includes real traffic data, real revenue attribution, and a named client who agreed to the writeup. No fabricated metrics, no anonymous "Fortune 500 client" screenshots. If it's here, it shipped.
A fintech SaaS with a best-in-class product and a crawl budget problem. We rebuilt the JS rendering layer, migrated their help centre to a static stack, and launched a 40-article comparison programme targeting bottom-of-funnel intent.
A developer-tools company was getting relevant traffic but losing it on-site — bounce over 72% on their pricing and docs pages. We restructured their information architecture, rewrote 80 hub pages, and implemented internal linking that finally made the docs rank for what they were actually about.
A 20-year-old family furniture retailer with 2,400 SKUs and a Shopify theme that Google couldn't crawl properly. We cleaned up faceted navigation, consolidated 600 thin category pages into 85 high-quality hubs, and launched a buying-guide programme that now drives 38% of their organic revenue.
A sustainable skincare brand spending heavily on paid social with thin blended margins. We built an educational content engine around ingredient glossaries and routine guides. Within twelve months, organic traffic was doing the awareness work — paid could focus on conversion, and CAC followed.
A regional personal-injury firm with seventeen office locations competing against four national advertisers buying every SERP. We ran a hyperlocal content programme — one dedicated practice-area page per city, reviewed and signed-off by the partner in that office — paired with rigorous citation and GBP work. Eighteen months later, they're the default local answer.
A speciality bike retailer replatforming from Magento to Shopify Plus — a move that kills organic traffic for most merchants. We ran a six-month migration project: URL mapping for 4,100 pages, pre-launch crawl QA, staged rollout, and a 30-day monitoring window. Traffic dipped 1.6% in week two and fully recovered by week five.