The challenge
Meridian Labs is a developer-tools company that was getting relevant traffic but losing it on-site. Bounce rate exceeded 72% on pricing and docs pages. The information architecture had grown organically over four years with no strategic oversight, creating overlapping content silos and broken internal linking patterns.
What we did
We restructured the entire information architecture from the ground up, mapping every page to a specific intent stage. We rewrote 80 hub pages with clear value propositions, internal linking that guided users through logical paths, and structured data that helped Google understand the relationship between docs, pricing, and product pages. We implemented a faceted internal search that reduced zero-result rates from 23% to 4%.
The results
47 keywords reached page one within six months. Bounce rate dropped 41% across the restructured pages. Trial signups increased 3.1x, with the docs-to-pricing conversion path becoming the highest-converting funnel on the site.