If you are a multi-location brand not treating GBP as seriously as your website, you are leaving the majority of local visibility on the table.
The shift
GBP-driven interactions account for 58 to 67 percent of organic-attributed conversions for businesses with physical locations. The website matters, but for local intent, GBP is where conversion happens.
The monthly workflow
Week one: GBP post. Week two: review responses. Week three: category audit. Week four: photos, edits, hours verification. Consistent execution compounds over six to twelve months.
2026 changes
Review response time now factors into ranking. Posts appear in a dedicated Updates tab. Products and Services sections support more structured data. Businesses running this workflow see local pack visibility compound quarter over quarter.